You may
think during these uncertain times that offering your services for free is
madness when you might be able to take a small job and get paid for it. But, it really depends on at what stage of
your career you are at and who the clients you may be dealing with are. Personally, I think you need to look at the
bigger picture when it comes to Pro Bono work.
Before
saying “yes” to offer your graphic design services free of charge you need to
pick your clients very carefully. You should take your time and understand
the philosophy of the company. If you agree with what a company stands for you
are more likely to produce better work, it will satisfy both you and the
company, by understanding the company better you will also be able to stick to
your own personal beliefs and ethics in graphic design.
Offering your
services free of charge also gives you a chance to promote services. I believe that if you are producing a piece
of work you should always include a tagline at the bottom of the piece stating
you name and details.
And probably
most importantly of all, offering pro bono services will most likely lead to
future paid work, which if we are being honest, is the reason why we ALL choose
to work.
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